Customer Insight: interim modelling manager for a utility company responsible for establishing the new insight team and developing a range of marketing propensity scores

Risk Based Marketing: advised a high street bank on the use of risk scores in a marketing context

SME Data Infrastructure: designed and managed the build of a small business marketing data warehouse for a major bank

Clickstream Analysis: website data and web site personalisation for a major bank

Campaign Management: selected campaign management tool for mortgage company 

Campaign Optimisation: lead designer and tester for a new campaign optimisation tool